Best SEO Analytics and Tracking Tools

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So as we all have gone through many tools and have marked some tools as are favorite and most used tools for SEO. But what next? Are we just going to use the tools to optimize the website or we are also going to analyze and track our website? Here we list some of the widely used and some of our favorite tools for SEO Analytics and Tracking Tools.


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To track all your campaigns and to get a detailed analysis of your visitors this is the best SEO analytics and Tracking tool. According to Improvely, it identifies the source of each signup and sale, whether it’s from a campaign or from any other source.

Improvely is used to Built to Optimize Your Marketing with a one-click fraud monitoring system and also shows you the best customer using your SEO optimized site with an auto-created activity profile for each visitor.

Google Analytics

google analytics
Image Source: Google Analytics

Anyone who is into SEO has this Analytics and Tracking Tools in their list at the top. Google Analytics is not hidden from any person whether it is an SEO Expert, a Website Developer, or a Layman. Many websites or I can say almost all the websites in WWW are using Google Analytics for tracking.

Below are the 10 things which you should always check on Google Analytics:

  1. Website Visits:

    What number of individuals are going to your site every day, week, and month? Is that number rising or declining? By seeing crude traffic details, you can get a feeling of whether your site ubiquity is developing or contracting. That can give you a few signs into the viability of your Internet Marketing.

  2. Visitors Demographics:

    Google can disclose to you where your guests are coming from (geologically), let you know whether they are utilizing PCs or cell phones, and tell you different things like age, sex, and language. After some time, that sort of information can be utilized to calibrate your promoting messages.

  3. Traffic Source:

    You would simply prefer not to know where your potential clients live, yet additionally how they are showing up at your site. Regardless of whether they are following connections, reacting to email offers, drawing in you in web-based media, or in any event, discovering you through a specific arrangement of internet searcher expresses, this data can mention to you what’s working.

  4. Popular Pages:

    You may be shocked to realize which parts of your site are generally mainstream, and which bits of substance are drawing the greatest reactions. By analyzing the most famous pages and the time went through with specific articles or messages, you can give purchasers a greater amount of what they need.

  5. Entry Pages:

    Ideally, you may need clients to show up at your landing page, see your About or Service pages, and afterward navigate to the particular asset they need. Truly, they may show up on any page. In the event that you realize that you can change your substance appropriately.

  6. Time on Site:

    When the guest shows up at your site, how long would they say they are remaining? By finding that answer and analyzing the particular pages they do visit and remain on, you can comprehend the progression of traffic from one area of your web nearness to another.

  7. Bounce Rate:

    At the point when somebody “bounce” from your site, it implies they leave without exploring any further pages or taking any extra activities. They basically take a look at your content and go somewhere else. A high bounce rate recommends you’re either engaging an inappropriate crowd, have a confusing web design, or aren’t doing what’s necessary to develop your believability in an initial couple of moments.

  8. Exit Pages:

    When guests leave your site, what is the exact opposite thing they see? By responding to that question, you can dispose of bottlenecks inside your content, or change your offers so potential clients choose to remain somewhat more and make the following step to either make a purchase or fill out a small form for inquiry.

  9. Conversions:

    With a small tracking code, you can tell Google what comprises a change on your site (i.e., a successful sale, newsletter sign-up, etc.). Then, you can track conversion rates to see how many of your visitors are turning themselves into leads or customers on a regular basis.

  10. Cost Per Conversion:

    If you are spending on Google AdWords then you can also analyze and track what is the CPC(Cost Per Conversion). Those values are more valuable because they let you decide the amount you willing to be happy to spend for a single click, and which keywords or campaigns to keep funding.

HOTH Rank Tracker

The Hoth
Image Source: The Hoth

We have listed The Hoth in each SEO blog as it provides almost every tool which is needed for SEO. For SEO Analytics and Tracking Tools also The Hoth provides this Rank Tracker tool which is a nice and easy tool. You just need to enter your Website URL, Keywords, and Location, and all the magic is done by the tool to do all the tracking for you.

Featured Image: Infographic vector created by upklyak –

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